Mader: Switch on Safety Campaign
Mining & Maintenance
Mader Group’s partnership with Cohesion since 2021, has evolved into the creation of their Switch On Safety Campaign.
This 12-month visual odyssey aimed to educate staff on safety matters, infused with Mader’s signature charm and humour. Quarterly shoots across WA’s diverse landscapes featured a range of Mader personnel, resulting in 12 engaging video segments and a campaign trailer. The project showcased Cohesion’s ability to blend important messaging with entertaining content, creating a safety campaign that resonated across Mader’s workforce.
Real results with real impact
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